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Swapan Mukherjee

A Class by Itself - Beauty and Texture of Indian Handlooms.

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Location : 34 K. Dubash Marg, Kala Ghoda,
Mumbai – 400 023.
Landmark: Close to  Prince of Wales Museum, Opposite Jehangir Art Gallery, Within walking distance from Westside Store.
Shopping hours: Monday-Saturday, 10.30am – 7.30pm
Telephone: +91-22-2282 4983
Email: chetana1946@chetana.com
Contact Person: Manager, Chetana Craft Centre

Of all the arts and crafts of India, the hand-woven textiles are probably the oldest and most widely recognized. The extensive and exiting range of handlooms produced by the Indian weavers are a designer’s delight the world over.

There are large varieties of handlooms to choose from each region of India, which has its own speciality. South India is known for its sturdy cottons and Kanjeeviaram silks, Banaras is famous for its intricate silks and brocades, and Gujarat and Rajasthan are renowned for exquisite bandhani as well as tie-and-dye work and block prints. Madhya Pradesh boasts of delicate Chanderi and Tusar silks. Famed Maheshwari sarees originate from this region.

Orissa and Andhra Pradesh produce excellent Ikat fabric. Ikat is an intricate weaving process where yarn is dyed before weaving to match the final envisaged pattern. Both these Indian states are rich in their weaving tradition, and beside Ikat are known for the Kalamkari work which uses vegetable dyes to print designs on cotton fabrics.

To all these handlooms, add traditional folk embroidery known as Kantha from Bengal, Kasuti work from Karnatak, Bharat-Kaam from Gujarat, folk embroidery from Kutch, and you will have a glimpse of far and wide resourcing that enriches our products.

Chetana Craft Centre, a division of Chetana Pvt. Ltd., presents an unusual blend of traditional and modern. Elegant clothes with simple cuts, fine workmanship and a meticulous attention to the fabric, the weaves, and prints are put up for sale. Available are coordinated stand-alone kurtas, salwar-pants and dupattas, which offer a wide choice to mix and match to suit your need and mood. Our ‘Signature Line’ garments are hand painted by well-known artists so they become also a piece of art!

All our products bear an unmistakable stamp of Indian classicism.

Mission: To encourage and nurture Indian weavers and embellishers, and to place their hand-woven fabrics as well as the finest, poetic and essentially Indian embroidery on the world scene.

Product Range

Clothing Accessories

Salwar Kameez Sets

Salwar-Kameezes for children (3-10 yrs)


Kurtas for Ladies and Gents




Tribal Jewellery

Product Guarantee

All our products are guaranteed for their authenticity, durability and usability. The fabrics used are genuine, made by hereditary Indian weavers. While selecting fabrics, we ensure its high workmanship since our products are meant to last long.

Every product is triple checked for its quality and workmanship. First check is carried out at the time of buying the fabric. We handpick the fabric, many a times at weavers’ premises. Second check takes place before these products are entered into our stock database. The third and perhaps the most important check takes place before the product is put on display for sale.

Because more than half of our daily sales are to our repeated clients, we look upon each client as a valuable lifetime customer. Therefore we guarantee our products. Should you find any of our products defective, we shall exchange the same if it is returned unspoiled within seven days of its purchase along with our sale document.