all the arts and crafts of India, the hand-woven textiles
are probably the oldest and most widely recognized. The
extensive and exiting range of handlooms produced by the
Indian weavers are a designer’s delight the world
There are large varieties of handlooms to choose from each
region of India, which has its own speciality. South India
is known for its sturdy cottons and Kanjeeviaram
silks, Banaras is famous for its intricate silks and
and Gujarat and Rajasthan are renowned for exquisite bandhani
as well as tie-and-dye work and block prints. Madhya Pradesh
boasts of delicate Chanderi and Tusar
silks. Famed Maheshwari sarees originate from this
and Andhra Pradesh produce excellent Ikat fabric.
Ikat is an intricate weaving process where yarn
is dyed before weaving to match the final envisaged pattern.
Both these Indian states are rich in their weaving tradition,
and beside Ikat are known for the Kalamkari
work which uses vegetable dyes to print designs on cotton
all these handlooms, add traditional folk embroidery known
as Kantha from Bengal, Kasuti work from
Karnatak, Bharat-Kaam from Gujarat, folk embroidery
from Kutch, and you will have a glimpse of far and wide
resourcing that enriches our products.
Chetana Craft Centre, a division of Chetana Pvt.
Ltd., presents an unusual blend of traditional and modern.
Elegant clothes with simple cuts, fine workmanship and a
meticulous attention to the fabric, the weaves, and prints
are put up for sale. Available are coordinated stand-alone
kurtas, salwar-pants and dupattas, which offer a wide choice
to mix and match to suit your need and mood. Our ‘Signature
Line’ garments are hand painted by well-known artists
so they become also a piece of art!
our products bear an unmistakable stamp of Indian
To encourage and nurture Indian weavers and embellishers,
and to place their hand-woven fabrics as well as the finest,
poetic and essentially Indian embroidery on the world scene.
Salwar Kameez Sets
Salwar-Kameezes for children (3-10 yrs)
Kurtas for Ladies and Gents
All our products are guaranteed for their authenticity,
durability and usability. The fabrics used are genuine,
made by hereditary Indian weavers. While selecting fabrics,
we ensure its high workmanship since our products are meant
to last long.
product is triple checked for its quality and workmanship.
First check is carried out at the time of buying the fabric.
We handpick the fabric, many a times at weavers’ premises.
Second check takes place before these products are entered
into our stock database. The third and perhaps the most
important check takes place before the product is put on
display for sale.
more than half of our daily sales are to our repeated clients,
we look upon each client as a valuable lifetime customer.
Therefore we guarantee our products. Should you find any
of our products defective, we shall exchange the same if
it is returned unspoiled within seven days of its purchase
along with our sale document.